Overview
Tzimas Cosmetics, in collaboration with marketing agency Ambigram, decided to upgrade the look of the company's products. The brief was to make the packaging more friendly for its audience, while maintaining the brand's look: scientific, serious, clean, minimal and reasonably priced.
The new design approach consisted of:
- reducing the texts of the front label
- removing the "hard" elements: the black bar and logo's rectangles
- using one simple and timeless font
- creating white spaces were organic forms were combined with the texts
Old and new label
Old and new products
The sunscreen line of products
The Mists + Lotions line of products
Box for ampoules
Box for ampoules
Glow products
Client
Tzimas Cosmetics
Work
Packaging
Visual Identity
Year
2022
2024
Industry
Products