The Tornivoukas family has a long heritage in hospitality dating back to 1925. The hotel group consists of Eagles Palace and Eagles Villas in Ouranoupoli, Halkidiki and Excelsior and City Hotel in Thessaloniki.
In 2016 the group changed its name from Macedonian Hotels to TOR Hotel Group and asked us to design the new logo. At the same time we were asked to upgrade all the hotel logos in order to unify the overall image while maintaining each hotel's identity.
Left: the Macedonian Hotels logo. Right: the Tor Hotel Group new logo.
Left: the Eagles Palace old logo. Right: the Eagles Palace new logo.
In 2017, the new hotel of the group - Eagles Villas - started its operation. Eagles Villas is an extension of Eagles Palace so we designed the new logo in a way that the 2 logos would pair, while keeping their individual character.
Left: City Hotel's old logo. Right: City Hotel's new logo.
Tor Hotel Group's total identity.