Overview
Starting a new Gyro restaurant in Thessaloniki is tough: the competition is high and every possible name is already taken. We proposed something out-of-the-box: Yok Balik, which means no fish in Turkish.
We created a main character: Nontas, the poor fisherman, and his troubled family.
The illustrations were inspired by Bost, a famous Greek artist and cartoonist.
In 2013 the business expanded to a second store restaurant serving cooked meals. We created a new logo and a new series of drawings starring Nontas.
Client
Arion Family
Work
Illustration
Interior graphics
Visual Identity
Year
2007
2013
Industry
Dining
Food and Drink
Products